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Digital Marketing Executive
Experience: 2-3 years
Domain: IT
Duration: NA
Location: Indore
Job Description: We are a fast-growing Fintech company revolutionizing the financial sector with innovative solutions. To scale our digital presence, we are looking for a highly skilled Digital Marketing Executive who has hands-on experience in managing all aspects of digital marketing, including SEO, SEM, lead generation, and performance marketing etc.
Required Skills and Qualifications :
2-3 years of experience in digital marketing.
Strong knowledge of SEO, SEM, Google Ads, and social media marketing, etc.
Hands-on experience with lead generation and performance marketing.
Proficiency in Google Analytics, Google Tag Manager, and marketing automation tools.
Ability to work with a team and manage end-to-end digital marketing operations.
Key Responsibilities :
Develop and execute on-page & off-page SEO strategies to improve organic rankings.
Manage Google Ads & PPC campaigns for lead generation and brand awareness.
Conduct keyword research, competitor analysis, and website optimization.
Plan and implement data-driven lead-generation campaigns across multiple platforms.
Optimize marketing funnels and landing pages for higher conversions.
Track and analyze marketing KPIs to improve performance.
Manage paid & organic social media campaigns (LinkedIn, Facebook, Twitter, etc.).
Develop and execute content marketing strategies (blogs, videos, infographics, etc.).
Collaborate with designers and content creators for engaging campaigns.
Design and execute email marketing campaigns for lead nurturing.
Generate weekly and monthly reports to measure campaign effectiveness.
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